The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management systems.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that combines a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

At Pittheus Business Consulting we believe that Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly.

We see no point in investing your money in creating a website, if that website will sit deep amongst the millions of other websites ranked by search engines like Google, YAHOO or MSN. Your website will hardly ever be found by anyone, it will not generate any new enquiries and certainly it will not help your business in any shape or form. We believe that you need to make a return on your investment as soon as possible, increase your business volume, enquiries, turnover and profit. Without a comprehensive on-line marketing plan your website is just another site lost in the big world wide web. Hence we work to increase the visibility of your website on the search engines results pages. Our approach combines both search engine optimisation (SEO) and pay per click (PPC) therefore providing a powerful and integrated strategy for achieving high search engine rankings.

The expansion of direct marketing utilises electronic mail to effectively communicate your message to your audience, encouraging brand loyalty and attracting new customers. Our services within the Email marketing discipline include the development of an email strategy which segments and targets specific groups ensuring the achievement of massive click-through and conversion rates.

One of the most popular forms of advertising on the world wide web is banner advertising. A banner commonly advertises a product, service, or just another web site. At Pittheus Business Consulting we plan and manage banner campaigns and we also provide full monitoring and in depth click-through reporting to accompany those advertising campaigns.